Software and CRM Development

There is a huge range of CRM software available today, much of it off-the-shelf, although many suppliers offer bespoke solutions. Most CRM systems focus on one of these three areas.

Operational CRM is primarily concerned with marketing, sales and service. It is useful for lead generation because it draws on past data such as previous marketing campaigns, purchases and customer feedback. It's particularly suited to companies with a relatively short sales cycle and a high volume of repeat sales.

Analytical CRM concentrates on the analysis of data through techniques such as data mining and pattern recognition. It plays an important part in refining a business' understanding of market trends and customer needs.

Collaborative CRM allows companies to share customer information with other businesses. This pooling of data gives access to insights and market information on a much wider scale, helping innovation and the development of new products. Any business using this facility needs to observe the strict data protection compliance regulations, but provided that informed consent is obtained, the most onerous responsibilities will be discharged.

Increasingly, CRM systems feature these functions in sophisticated combinations that are becoming ever more central to the conduct of business. It's perfectly feasible for a business to commission its own CRM system from scratch, but the diversity and versatility of what's available makes this a costly and time-consuming option.

We offer a much more cost-effective solution. The average organisation uses dozens and possibly hundreds of applications in the daily conduct of business. We can provide a multi-purpose CRM system that fully integrates with your existing applications, be they cloud-based, onsite or part of the legacy infrastructure.

The integration of your CRM system gathers intelligence and data from every arm of your business and assembles it in one place. You can make it accessible to any employees you choose in whatever configuration suits your operation. This free flow of information optimises the efficiency of every department, eliminating the duplication of tasks and ensuring consistency of operational knowledge.

Our CRM service is unique because it is based on practice rather than theory. Our own experience running a successful business in highly competitive markets underpins its design and functionality. We came to understand the value of CRM systems at the coalface of commerce. Now we are helping businesses with the integration, configuration and augmentation of CRM that will drastically improve their processes, grow their customer bases and drive new sales.

For the most effective software development, including apps and server tech, please speak to one of our experts today. We've travelled the path and now we can show you the way.