SEO
Search Engine Optimisation (SEO) is the single most important discipline for optimising your web presence. The sophistication of modern digital marketing means that websites are no longer simply shop windows or online retail outlets. If structured and maintained properly, they are the core of your entire marketing strategy.
SEO involves expertise and experience that only professionals can provide. These are the key SEO services Going Media offers.
Technical SEO
Much of what makes a website effective is invisible to visitors. Technical SEO improves the technical and structural elements of your site to increase your rankings on search engine results pages (SERPs). It speeds up loading and navigation times, makes the site easier for the search engine crawlers to find and ensures the crawlers can interpret and rate your site's authority, originality and popularity.
We create a site map, designed to meet the requirements of search engines, with metatags, canonical tags, optimised page titles and headings, structured data, breadcrumb navigation and many more behind-the-scenes elements to boost your rankings.
On-page SEO
We audit your website to identify potential improvements in relevance and the targeting of keywords. On-page SEO addresses the search engine-friendly features of each page, adjusting them to help the crawlers interpret what they find and how they rate your site for its readability and usefulness to visitors. The better you score in their ratings, the higher your site will appear in SERPs.
Off-page SEO
One way to establish the credibility and authority of your site is through the endorsement of other sites through link-building. We persuade other sites to carry links to content on your site which they feel adds value for their own visitors. Link building has evolved in sophistication from the early days of pure reciprocal linking strategies to today's nuanced and complex approaches which focus upon quality over quantity. One link from an authoritative site is worth many hundreds from low-ranked alternatives. Search engines pay a lot of attention to this peer-to-peer recommendation on the basis that the third-party site recognises the quality of your content sufficiently to share it with customers.
Keyword Strategy
It's not sufficient simply to cram your site with words and phrases you think are likely to occur in search queries. Today, keywords need to be correctly targeted and seamlessly incorporated into content, in the right density and in the optimum locations.
A sound keyword strategy involves research into what words or phrases are currently achieving the highest rankings. They are not always the obvious ones. Keyword research is based on verifiable data and needs to be regularly reviewed to ensure the most productive words are used. Data analytics tools enable us to keep your site relevant and discoverable.
Content
Website content is no longer simply a vehicle for keywords. It's not enough to fill your pages with as many keywords as possible and wait for the search engines to send traffic to your site. If that was ever effective, it certainly isn't today. As the search engines have grown smarter, they have developed the capacity to assess the strength and accessibility of content. They will also detect duplications and plagiarism, both of which can damage your SERPs rankings. After all, search engines are in the service business and it's in their interests to ensure the search results they return are of the highest quality. Credibility is crucial.
Our team of creatives includes writers and designers who are highly skilled in the creation and organisation of content. We can write blogs, product pages and entire websites. Our expertise and understanding of content SEO best practice enable us to produce effective content that fulfils all the requirements of the search engines and provides a unique, informative, entertaining user experience.
Search engines respond favourably to new content. Part of our service is to provide regularly updated and refreshed material which can be shared on social media with links back to your site, further boosting traffic.
Content comes in many forms, including blogs, articles, lists, FAQs, infographics, glossaries and videos. Let our creatives transform your content and optimise your site for users and the search engines.
SEO Consultancy
We offer a completely flexible suite of solutions. Our SEO consultancy service will help you to define your specific SEO objectives and develop a practical, long-term strategy. We can deliver a complete service that addresses all your SEO needs. Alternatively, if you have an in-house marketing team which needs support and guidance, we can provide this.
We have many years of experience perfecting SEO practices for our own commercial sites, which operate in some of the most fiercely competitive markets. Find out how we can use that experience to help you.
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Get the results you’ve been looking for under one roof, with our approachable and professional team that leaves no business behind online.