Paid Social
When a business is trying to establish itself in the market or pursuing growth, digital marketing will be an essential part of its strategy. Organic SEO is a key element of this process. It enables you to raise your profile by creating momentum through SERPs, links, social media posts and word-of-mouth. It is a highly cost-effective approach. However, it is not immediate. Organic SEO takes times to show a return on your investment and if you want results now instead of down the line, you need to find some shortcuts. They might cost you more, but they can also accelerate your revenue stream.
What is Paid Social?
It's a method of advertising on social media. Because you pay for them to appear, you can target your ads more precisely and quickly than with organic social media marketing tactics. Your sponsored content is placed on third-party networking platforms to give you the kind of instant exposure that is not otherwise available. If you have huge financial resources you can spend money fairly indiscriminately but the real art of paid social is making the maximum impact for the minimum spend.
Is Paid Social Right for You?
To decide whether to make the investment, ask yourself a few questions about your objectives, your options and your resources.
What Budget Do You Have?
You don't need to be cash-rich to test paid social. You can test its effectiveness by using a small selection of low-cost social media accounts. If you see an appreciable increase in traffic and sales you're probably onto a winner.
What Do You Want to Achieve?
You're probably interested in increased sales, but it's possible that yours is a longer term strategy designed to increase engagement and long-term relationship building. That's a perfectly legitimate aim and one that paid social can help you to achieve. The goal will partly dictate the areas of social media you target and you can use the results to decide what adjustments you might need to make.
Are You Ready to Act on the Results?
There's no point in funding a social media campaign if you're not geared up for the results. Make sure you have the inventory, resources, suppliers and personnel necessary to handle an influx of new business.
How Could Paid Social Work for You?
If you're confident in the products or services you offer and simply feel you're not connecting with the audience you know exists, then it's a good idea to run an unpaid social media campaign first. If your social metrics are encouraging then a paid campaign is the logical next step. Make sure you have a substantial social media presence with accounts on all the major platforms and start following key organisations, individuals and influencers. A proportion of these will follow you back and that will form the basis of your network when it comes to time to unleash your paid campaign.
It's important to hang a paid social campaign on something newsworthy such as the launch of new products and services. It gives a rationale to your advertising and provides momentum for your brand promotion.
If the results of your early trials with paid social look promising then try to carve out a budget not just for the placing of the adverts but to pay for social media professionals who understand paid social strategy better than anyone.
Why Use Us?
All digital marketing is challenging because competition for attention is fierce and even when it's not paid for it isn't cost-free. If you decide that paid social is the right option for you then there's all the more reason to place your campaign into the hands of professionals who will see that not a penny is wasted.
We are uniquely placed as a digital marketing agency that has already travelled the path you're on. We've learned how to leverage paid social in our own enterprises and we understand how to achieve excellent results and value for money.
Let us share our expertise and experience with you. We can design and implement your paid social campaign for maximum benefit at minimum cost.
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Get the results you’ve been looking for under one roof, with our approachable and professional team that leaves no business behind online.