Best Solutions For Your Business

Pay per click (PPC) is the most common paid search model because it consistently provides the best return on investment. It's a marketing technique that operates in real time and gives businesses the opportunity to achieve high rankings on search engine results pages (SERPs). It has many benefits in addition to its relatively low cost. It allows you to target potential customers with almost pinpoint precision, you can accurately measure its effectiveness and you retain complete control of your budget.

The idea is simple. Every time someone conducts a search, they will be offered thousands of results but the most appropriate ones will appear on the first page. When you run a PPC campaign your business will appear on that page alongside others that have spent months building their ranking organically. PPC shortcuts the process and puts you front and centre from day one.

There are a few variables involved, like keywords, and extensions and bidding, but we can take care of these and make sure you get the visibility you need.

Search engine optimisation (SEO) has come a long way in 25 years. When the internet was young, SEO was a primitive technique that involved stuffing websites with keywords. The major search engines, led by Google, have changed the process beyond recognition and today effective SEO relies on skill, judgment and imagination as well as high quality content. Keywords are still essential but it's how they are used that matters.

Raising your business profile with SEO doesn't involve any above the line spending, which is good news for the budget-conscious, but you must be prepared to invest in professional expertise to get the best return. SEO can also take time to yield results, so it is ideal if you have the time for a long-term strategy designed to build loyalty and a rock-solid customer base. Another inherent advantage is that there is no cut-off point for SEO. Campaigns don't end and budgetary pressures needn't be a concern. Because search engines effectively operate by reverse targeting, potential customers come to you.

Ultimately the strands of any digital marketing strategy lead to your website where everything is tied together. That means you need to prioritise your website design in order to provide the very best user experience and to attract the attention of the search engine crawlers. The best designed, constructed and maintained websites are indexed higher and consequently enjoy more traffic.

However good your marketing, when a potential customer visits your site you have very little time to grab their attention.

• 38% leave if they don't like what they see
• 47% expect your site to load within two or three seconds
• 75% directly link the quality of the site to the credibility of the business
• 88% won't return after a bad experience.

And because over 50% of all website traffic now comes via mobile devices, your site must be mobile-friendly.

As for the search engines, they'll expect to find site maps, meta tags, original content, internal links, backlinks and many other indicators that your site provides value for their customers.

This is all in a day's work for our professional web design service.

There was a time when businesses were reluctant to invest in their website content. They believed the quality of the text on their webpages was largely irrelevant as long as they concentrated on the placement of keywords. If this was ever true it certainly isn't now. Today, website content is only good if it has been optimised for the search engines. It needs to attract, engage and inform visitors. It needs to be original and frequently updated. If it doesn't do these things then the search engines will not rank your site highly and may even drop it from their indexing entirely.

Content comes in many forms, including blogs, case studies, checklists, FAQs, ebooks, product pages and white papers. These must add value for the visitor otherwise they'll do nothing to enhance your credibility or demonstrate authority. Search engines are commercial enterprises so they are interested only in sites worthy of their recommendation.

Your content should be aimed at your target audience, it should be clear, concise and entertaining to read, it should educate rather than sell and it should offer ideas and insights that can't be found anywhere else.

Keeping your content up to the mark takes an investment of skill and time which could be much better provided by a professional service.

This is a highly cost-effective form of paid marketing. Social media has become ubiquitous in every aspect of our lives which means it provides unprecedented access to potential customers, many of whom may not be aware of your business. It can be carefully targeted to ensure the maximum return on your spend and introduce new sub-sets of consumers to your products and services. You simply pay to place your advertisement on third-party networking platforms. This gives you excellent visibility on channels visited by people in their millions at a fraction of the cost of conventional media outlets.

We have the skills and expertise to optimise your paid social strategy so you reach the right people in the biggest possible numbers at a price you can afford.

There are software solutions for virtually every commercial activity, from marketing to accounting, from design to recruitment. When it comes to customer service - a vital function for every business - Customer Relationship Management (CRM) software is invaluable. It is a digital tool that allows you to manage the huge amounts of data acquired from sales, marketing, customer enquiries and market trends.

The benefits of big data are frequently cited as one of the great advantages of digital commerce but data is only valuable if you are able to leverage it fully. It can help you understand your customers in order to retain existing ones and attract new ones, it improves communication with unique opportunities for personalisation, it boosts sales, enhances customer service responses, enables you to make data-driven decisions and enhance time-consuming everyday tasks.

CRM software gives you not only access to important data but the tools to use it to its fullest potential. We can provide you with the perfect CRM system to meet your needs.